Email templates

What it is for

A template is the design and wording of an email, saved so it can be sent as a campaign now or reused later: a newsletter layout, a prayer-letter format, an event invitation.

Before you start

• Templates access.

Steps: create a template

1. Open Templates → New template. Name it and choose how to build it:

   Mode	Best for
   Designer	Most emails: drag blocks (heading, text, image, button, divider) into a brand layout
   Rich text	Simple letters
   HTML	Designers who bring their own code

   Screenshot pendingThe template editor in Designer mode

   The template editor in Designer mode

2. Add content. Use Insert variable for personalisation such as the first name or the event registration link; variables are filled in per recipient.

3. Add images from the image library (upload once, reuse anywhere).

4. Preview to see the rendered email on desktop and mobile.

   Screenshot pendingThe preview dialog

   The preview dialog

5. Save.

Steps: start from an AI draft

1. In a new template click Draft with AI.

2. Describe the email (purpose, audience, tone, key points). Generation takes a few seconds.

3. Review and edit the draft; it is a starting point, not a finished email.

   Screenshot pendingThe AI draft dialog

   The AI draft dialog

Steps: send a test

1. Click Send test, enter your own email, send.
2. Check it in your inbox (and spam). Test sends are the only emails that leave the development site.

Tips

• Duplicate a template to make a variant without touching the original.
• Keep the unsubscribe footer; it is added automatically and is required by law.
• Images are hosted by EMAW; do not paste images from other websites.
• A template is not sent by itself: create a campaign that uses it.